Being “green” is our job, not a trend we follow.
True environmentally conscious products help reduce the stress on Mother Earth in more ways than one. When it comes to insulation products, they are ALL designed to save energy but some offer better environmental options than their counterparts.
So, we at AFT, challenge our consumers to be informed before they buy to avoid being hoodwinked by greenwashing ploys. Check the facts and choose an insulation material with the highest recycled content and one that delivers the performance your family deserves. Find out how green is their green?
“Greenwashing”: telling only part of the whole story – how many companies portray themselves as eco-friendly.
Embodied Energy: ENERGY required to transport raw material and the energy used to make the final product.
Carbon Footprints – the sum of all emissions of greenhouse gases like CO2 (carbon dioxide), which were induced by your activities in a given timeframe.